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| To drive increased online sales of the TiVo product and to reassert TiVo as the industry leader in the DVR space. |
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| An initial discovery phase included an extensive competitive and comparative analysis and produced numerous concepts for TiVo to develop both online and physical products. The website redesign reflected TiVo's position as a premium brand with high touch appeal and an emphasis on reduced complexity as compared to other DVR competitors. |
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| Associate Creative Director |
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