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| Hershey Foods Corporation recognized the need for a unified and engaging digital presence that would satisfy the needs of its users and further reinforce the Hersheys brand. |
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| A new information architecture was proposed separating consumer and corporate content while still providing consistent and intuitive access to sub-branded products. A re-organization of the existing homepage surfaced previously buried content and better targeted key audiences. |
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| Sr. Information Architect & Interaction Designer |
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