ninanaylordesign: portfolio



	Seagate, an established leader in hard-drive technologies, hoped to expand their offering into the mobile space. We were challenged to envision and design products that would create new demand for an extensive hard-drive capability and appeal to partners, carriers, developers and consumers.



	During an initial discovery phase, user and trend research was conducted to identify needs and behaviors. Concepts were developed and presented in the context of experience flows. A physical product was launched in 2007 incorporating many of the envisioned features and functionality. See related article



	Associate Creative Director