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| To design a tool for investors to track individual stock performance within their investment portfolio. Our primary design challenge was to make a complex interaction feel simple. |
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| A clean design coupled with expandable layers, and a "view toggle" helped to prevent the user from feeling overwhelmed by the amount of complex information on the screen. A help demo was created to step users through the tool’s functionality and guide them through the new features available. |
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| Information Architect, Interaction Designer |
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